With over 20 years of experience in design and digital media, I’ve built a career at the intersection of creativity, innovation, and storytelling. After starting out as a graphic designer, I completed a master’s in Design for Interactive Media in 1995 and co-founded forma - one of the UK’s pioneering digital agencies. There, I helped shape the emerging language of interactive media, and our work was recognised with awards including a BAFTA, several BIMA Golds, and a D&AD.

Since then, I’ve pursued a solo career specialising in animation and interactive design for many of London’s leading museums, including the Imperial War Museum, the Science Museum, and the Natural History Museum. Alongside client work, I continue to explore self-initiated projects in product and experience design, driven by a passion for creativity, play, and the power of imagination to inspire change.